Several years ago I was on an inspirational journey to India that dazzled my eye, my mind, and my heart with its color. I was particularly drawn to the garments made from vintage dowry quilts which ultimately became the backbone of The joannajohn Collection in May of 2008. I select the 100 % cotton dowry quilt combinations, striving for a richly textured color palette, often with unexpected combinations, as only folk art can be. And always the finished product is one-of-a-kind. completely reversible. Each piece is made one at a time. The quilting is achieved by tiny spaced rows of small hand stitching which further amplifies the texture and beauty of the finished pieces. The workmanship has attracted exclusive retail shops, museums, artisans’ galleries, small selective department stores and boutiques throughout the country.